The fox is very colourful, clever, and cunning.
He sets off to eat the hedgehog everyday, who sees him coming, and simply rolls himself into a prickly ball.
The fox circles him a few times, thinking of lots of ways to get through the prickly barrier. He finally gives up and says I’ll try again tomorrow.
The hedgehog just does one thing really well.
Think Costa = coffee.
Are you being very clever with lots of different ideas for your business?
Or does your business do one thing exceptionally well?
The one thing you can focus on, promote, and your target market knows you for?
